Musings

How to Avoid Formatting Nightmares in Website Copy

Have you ever sent website copy to your designer, only to have it show up looking... off? Maybe the fonts... Read more

Your product description is more than just a list of features—it’s your chance to connect with your customers, highlight your... Read more

Are you looking for a surefire way to increase your revenue and keep your customers coming back for more? If... Read more

Hey there, future e-commerce superstar! Are you ready to take your Shopify store to the next level but feeling a... Read more

Specific colors often stand out as related to a specific industry. Red is considered the color of passion and a woman... Read more

So what exactly is involved in building or rather creating your brand? I'm glad you asked!! Let's dive into the... Read more

Your Brand Is EVERYTHING!! So... you're just starting out and you want to take the first step as an entrepreneur.... Read more

I get asked all the time by clients for tips and tricks about shipping. As we all know, shipping is... Read more

When I first started Beauty Cafe back in 1997, the eCommerce world was so different. Gosh things have changed so... Read more

Let's talk about Users and Permissions for your Shopify Store... and how you can secure your store in addition to... Read more

I'm thrilled to announce that I have recently become a Wholesale Gorilla Partner!! As many of my B2B clients will tell... Read more

There are two things that clients get frustrated over when it comes to writing copy for their store - product... Read more