The Importance of Color in Creating a Brand
Specific colors often stand out as related to a specific industry. Red is considered the color of passion and a woman... Read more
Musings
What's in a Brand?
So what exactly is involved in building or rather creating your brand? I'm glad you asked!! Let's dive into the... Read more
Who Are You? The Importance of a Brand Presence!
Your Brand Is EVERYTHING!! So... you're just starting out and you want to take the first step as an entrepreneur.... Read more
Tools of the Trade: Bubble Mailers
I get asked all the time by clients for tips and tricks about shipping. As we all know, shipping is... Read more
Tools of the Trade: Dymo 4XL Label Writer
When I first started Beauty Cafe back in 1997, the eCommerce world was so different. Gosh things have changed so... Read more
Staff Accounts - Users and Permissions
Let's talk about Users and Permissions for your Shopify Store... and how you can secure your store in addition to... Read more
Wholesale Gorilla
I'm thrilled to announce that I have recently become a Wholesale Gorilla Partner!! As many of my B2B clients will tell... Read more
Shopify Product AI - Generator
There are two things that clients get frustrated over when it comes to writing copy for their store - product... Read more
Tools of the Trade: Lumina 4K Webcam
Clients often ask me what apps, hardware, and software that I use when working with my business and Shopify. So... Read more
Do You Know Your Own Brand?
I recently had a client's advertising agency reach out to me to review copy they had written for our mutual client's Shopify... Read more
Selecting a Shopify Theme
I've recently had several clients reach out through the Shopify Experts page looking for an Expert to "fix" their site. They'd already hired... Read more
Hippie Chick Design PageFly App Interview
Honored to recently be interviewed by Jenny from PageFly app. I use PageFly for clients who need an occasional custom... Read more