Carl Sewell and the Art of Keeping Customers for Life
Years ago, I read a book that changed the way I thought about customer service. It was Customers for Life... Read more
Musings
Stanley Marcus: A Retail Legend Who Still Inspires Me
I've spent more than 30 years working in ecommerce, but my love of retail started long before I ever built... Read more
I've Been Working in Ecommerce for Over 30 Years. Here's What Hasn't Changed.
Sometimes I think about how much ecommerce has changed since I first started working in this industry. When I started,... Read more
Sometimes You Don't Need a New Shopify Store. You Just Need a Second Opinion
One of the things I've noticed lately is how many business owners come to me convinced they need to start... Read more
A Pretty Shopify Store Doesn't Mean It's a Good Shopify Store
I love beautiful websites. Give me gorgeous photography, thoughtful typography, a great color palette, and a clean layout, and I'm... Read more
Your Shopify Store Doesn't Have to Be Perfect to Launch
I've worked with enough business owners over the years to recognize when someone is getting stuck in what I call... Read more
Just Because Shopify Has an App for That Doesn't Mean You Need It
I love Shopify. I've been using it since 2009, and one of the things I've always appreciated is the ability... Read more
When AI Helps You Build a Shopify Store… and Leaves You Completely Overwhelmed
I love technology. I've been working in ecommerce for over 30 years, and I've seen some pretty incredible changes along... Read more
Looking for a Shopify Expert? Here's What I Wish Every Store Owner Knew.
By Lisa, Certified Shopify Partner & Founder of Hippie Chick Design I have a confession... Sometimes I feel a little... Read more
Are You a Painted Tree Vendor?
Recently, Painted Tree closed its doors, leaving its vendors hanging with inventory. If you are a Painted Tree vendor interested... Read more
When a Shopify Theme Isn’t Really Yours (And Why That Matters)
Recently, a new client came to me feeling confused — and honestly, a little (okay, a lot) burned. She had... Read more
The Day a Product Catalog Disappeared (and Why Backups Matter More Than You Think)
A while back, a client reached out regarding product maintenance. With a single click, he turned a simple cleanup into... Read more
Running Wholesale + Retail on Shopify (Without Losing Your Mind)
At some point, many brands come to me and say something like:“We’re thinking about opening a second Shopify store just... Read more
Why a Mailbox or UPS Address Is Safer Than Publishing Your Home Address
If you run a small business, side hustle, or online shop, your address often needs to appear somewhere—on your website,... Read more
The Eagles & The Harmony Principle: A Hippie Chick Business Lesson
The Eagles did something almost mystical — they turned harmony into a superpower. Every voice blending, every guitar perfectly layered,... Read more
Prince & Protecting Your Creative Power
Prince wasn’t just a musician — he was a force of nature. A purple storm. A boundary-breaking, rule-defying creative genius... Read more
Janis Joplin - The Power of Raw, Unfiltered Storytelling: A Hippie Chick Business Lesson
Janis Joplin didn’t perform — she poured. Every note, every crack in her voice, every scream, whisper, and wail came straight... Read more
Fleetwood Mac & Thriving Through Creative Chaos: A Hippie Chick Business Lesson
Since I'm on a Fleetwood Mac kick... Fleetwood Mac is living proof that you don’t need a perfectly peaceful life... Read more
Stevie Nicks & The Art of Authentic Aesthetic: A Hippie Chick Business Lesson
There’s something about Stevie Nicks that has always felt like home to me. Maybe it’s the lace and leather. Her... Read more
Van Halen & the Brown M&Ms: Details Matter
Most people have heard the story about Van Halen demanding no brown M&Ms in their green room. On the surface,... Read more
To Affinity and Beyond
I've been an Adobe user since 1.0, I cringe at the thought of how much money I have spent on... Read more
Latest Phishing Emails From Shopify
A few clients have reached out to let me know they have received various emails from: info.hippiechickdesign@gmail.com claiming that they... Read more
How to Avoid Formatting Nightmares in Website Copy
Have you ever sent website copy to your designer, only to have it show up looking... off? Maybe the fonts... Read more
How to Write Product Descriptions That Sell: A Guide to Engaging and Effective Copy
Your product description is more than just a list of features—it’s your chance to connect with your customers, highlight your... Read more